---
title: "Growing DTC Brands"
id: "1024"
type: "page"
slug: "shopify-dtc-brands"
published_at: "2026-11-01T15:48:40+00:00"
modified_at: "2026-11-01T15:48:40+00:00"
url: "https://flexsync.app/use-cases/shopify-dtc-brands/"
markdown_url: "https://flexsync.app/use-cases/shopify-dtc-brands.md"
---

# Edit your whole catalog from one Sheet

Weekly price changes done in minutes

Bulk edit prices, tags and metafields in Google Sheets and watch Shopify update in real time.

[Start for Free](https://apps.shopify.com/flex-stock-sync/install?utm_source=flexsync.app&utm_medium=use-case-page&utm_campaign=shopify-dtc-brands)
[Unlock Pro](/pricing)

[#](#)

4.9/5 on Shopify App Store

Built for Shopify

Free plan up to 500 SKUs

GDPR compliant

Catalog**1,000 to 5,000 SKUs**

Rhythm**Weekly price & promo changes**

Team**2 to 5 people, one shared Sheet**

Is this you?## Made for Growing DTC Brands

### Whether you

- Push price changes, promos or new compare-at prices every week
- Split catalog work across a small team that already lives in Google Sheets
- Keep titles, tags and SEO metafields consistent across thousands of SKUs
- Have lost an afternoon to a CSV import that broke on re-upload

### FlexSync lets you

- Bulk edit price, compare-at, SKU, tags and descriptions by paste or fill-down
- Share one live Sheet with your team, with Sheets version history as your audit trail
- Run a sitewide sale by changing a single formula
- Edit product and variant metafields as regular columns

Why they choose FlexSync## Your need, our solution

The jobs Growing DTC Brands do every week, and how FlexSync handles each one from Google Sheets.

Your needOur solution

**Weekly price updates**Edit prices and compare-at prices right in the Sheet. Changes sync to Shopify automatically.

[Learn how →](/docs/how-to-update-shopify-inventory-variants-prices-from-google-sheets/)

**Seasonal promotions**Formula-driven sale pricing like =compare_at*0.85. Change one number and every product updates with it.

[Learn how →](/docs/how-to-enable-and-use-flexsync-shopify-formula-feature/)

**Team collaboration**One shared Google Sheet with live store data. Everyone sees the same numbers, all the time.

[Learn how →](/docs/how-bidirectional-sync-works-in-flexsync/)

**Catalog hygiene**Standardize titles with =PROPER() and bulk edit tags, barcodes and descriptions.

[Learn how →](/docs/bulk-inventory-variant-product-updates-from-google-sheets/)

**SEO data & product specs**Export product and variant metafields as columns, edit them in bulk, sync them back.

[Learn how →](/docs/how-to-sync-shopify-metafields-to-google-sheets-using-flexsync/)

**Margin visibility**Keep cost per item next to price so every price change is a margin decision.

[Learn how →](/docs/how-to-manage-cost-per-item-inventory-policy-from-google-sheets/)

Everything in one place## Features that matter

Everything growing dtc brands need, built into one Google Sheet.

### Bulk Updates in Seconds

Paste or fill down to update hundreds of products at once, without touching a CSV.

### Formula Automation

Write a formula and Shopify updates whenever its result changes.

### Metafields Sync

Edit product and variant metafields in bulk: SEO data, specs, custom fields.

### Smart Filters

Export only the collection you're working on. Change filters without resetting the Sheet.

### Cost per Item

Manage cost per item and inventory policy from the Sheet, beside your prices.

### Order Sync

Pull orders and draft orders into their own tabs and update fulfillment status in bulk.

Monday price review## Two hours in Shopify Admin becomes ten minutes in a Sheet

Open the Sheet, sort by collection, paste the new prices and let FlexSync push them. Edits to editable (yellow) columns go straight to Shopify. Everything else stays read-only, so nothing breaks by accident.

- Paste a whole column of new prices at once
- Fill-down compare-at prices across variants
- See the change in Shopify without a re-import

Spring catalog · FlexSync**Synced**

fx`49.00`

| 1 | Title | Variant | SKU | Price | Compare at |
| --- | --- | --- | --- | --- | --- |
| 2 | Linen Shirt | S / Sand | LS-S-SND | 49.00 | 65.00 |
| 3 | Linen Shirt | M / Sand | LS-M-SND | 49.00 | 65.00 |
| 4 | Linen Shirt | L / Sand | LS-L-SND | 49.00 | 65.00 |
| 5 | Cargo Short | 30 / Olive | CS-30-OLV | 39.00 | 52.00 |
| 6 | Cargo Short | 32 / Olive | CS-32-OLV | 39.00 | 52.00 |

Promotions## One formula runs the whole sale

Set the sale price as a percentage of the original. Change 0.85 to 0.75 and every product in the promotion updates in Shopify. When the sale ends, swap the formula back.

- Sitewide or collection-level sales
- No duplicate catalogs or discount hacks
- Roll back by restoring the old values

Black Friday · FlexSync**Synced**

fx`=C2*(1-D2)`

| 1 | Title | SKU | Compare at | Sale % | Price |
| --- | --- | --- | --- | --- | --- |
| 2 | Linen Shirt | LS-M-SND | 65.00 | 15% | 55.25 |
| 3 | Cargo Short | CS-32-OLV | 52.00 | 15% | 44.20 |
| 4 | Knit Beanie | KB-OS-BLK | 28.00 | 15% | 23.80 |
| 5 | Canvas Tote | CT-OS-NAT | 34.00 | 15% | 28.90 |
| 6 | Wool Socks | WS-M-GRY | 18.00 | 15% | 15.30 |

How it works## Up and running in three steps

1### Connect

Install FlexSync and link your Shopify store to your Google account.

2### Export

Pick the columns your team works with: price, compare-at, tags, metafields.

3### Share & sync

Share the Sheet with your team. Every edit syncs to Shopify.

[Read the getting started guide](/docs/getting-started-with-flexsync-shopify-stock-sync/)

> We update prices every Monday. Before FlexSync, that was two hours in Shopify Admin.

 

Growing DTC brand

Real merchants · Real results## What merchants are saying

Rated 4.9 out of 5 on the Shopify App Store.

"This is an excellent app doing exactly as expected. The support is very helpful and new feature requests were added with just a few weeks. I absolutely recommend this app to any stores who want to work in parallel in a Google Sheet like I do."

 

P

 PureTime

Denmark · Shopify App Store

"Thanks for the support, they took a lot of time to help me resolve my issues. If needed don't mind asking help of them! Real good experience to sync my prices in real time!"

 

N

 Nashor

France · Shopify App Store

"Thanks for the support provided. Amazing app and great support team."

 

B

 Beauty Wellness

United States · Shopify App Store

[Read all reviews on Shopify →](https://apps.shopify.com/flex-stock-sync#adp-reviews)

Who uses FlexSync## Built for every kind of Shopify operation

Not quite you? See how other merchants use FlexSync.

[Multi-Location Retailers Stock across stores & warehouses Explore →](/use-cases/shopify-multi-location-inventory/)

[Agencies and Ops Teams Many client stores, one Drive Explore →](/use-cases/shopify-agencies/)

[Solo Merchants Small catalog, no developer Explore →](/use-cases/shopify-solo-merchants/)

[Formula Automators IF, VLOOKUP, IMPORTRANGE to Shopify Explore →](/use-cases/shopify-google-sheets-formulas/)

[High-Volume Merchants 25,000+ SKUs, daily changes Explore →](/use-cases/shopify-high-volume-inventory/)

Questions## Frequently asked questions

Still have questions? Our support team is available 24/7 at [support@flexsync.app](mailto:support@flexsync.app)
.

### Can my whole team edit the same Sheet?

    Yes. FlexSync works with a regular Google Sheet, so you share it like any other file. Edits to editable columns (highlighted yellow) sync to Shopify; other columns are for reference only.

### How quickly do price changes reach Shopify?

    With Auto Sync enabled, changes to editable columns sync to Shopify automatically. You can also run updates manually from the FlexSync menu if you prefer to review first.

### What happens if someone edits a product in Shopify Admin?

    Sync runs both ways. Changes made in Shopify flow back into your Sheet, so the Sheet always reflects what's live in your store.

### Which plan fits a 2,000 SKU catalog?

    Growth covers up to 5,000 SKUs. Starter covers up to 1,000. Every paid plan starts with a 14-day free trial.

### Do I still need CSV exports and imports?

    No. Your catalog lives in the Sheet and syncs directly, so there's nothing to download, reformat or re-upload.

## Bring your Shopify store into one live spreadsheet

[Install FlexSync Free](https://apps.shopify.com/flex-stock-sync/install?utm_source=flexsync.app&utm_medium=use-case-page&utm_campaign=shopify-dtc-brands)
[Unlock Pro](/pricing)

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